Story

Frustrated by not finding proper full rubber restraints to match his rubber outfit, Lukas started to built his own rubber restraints at home which should combine the full rubber look and feel with real bondage capabilities. These designs turned into our first product series: the classic restraints!

At the same time, the idea came up that this product niche might be worth serving. So, in parallel to industrializing the restraints, the preparations for founding cuffed started.

Finally, end of January 2019, everything was ready to go public: the classic restraints with their unique soft rubber sleeve and the web shop in a sleek and cool look.

Soon after the launch of our shop, we connected to two great persons which contributed a lot to our success: Slickskin and Lycratum.

With their amazing shots featuring our restraints and their social media reach, they really boosted our brand within the fetish community. These word-of-mouth recommendation from our customers are still up to now the core of our success.

One year after getting inspired during the Berlin Folsom to found cuffed, we returned to Berlin, with our products being presented at the SAR Berlin store.

Spontaneously, we met also for the first time the guy who should turn into our all-time favorite photographer: Stormwolf

Not only did we get some really cool pictures out of the shooting, but really found the photographer who really got our brand and products and brought them to live in his photos.

After the massive success of the classic restraints, we were ready to go the next step: massive full rubber bondage!

We wanted more than just a new design: the new series should be even more robust for more intense bondage sessions and provide a real bondage experience on its own. The rubstraints were born!

With their Segufix locking, the reinforced design and bondage toolbox, the rubstraints defined a new class of restraints.

At Darklands 2020, we took the opportunity to re-unite with Stormwolf for the second shooting, getting amazing picture of our new rubstraints at the SPNKD in Antwerp.

This shooting was also the first collaboration with Dutchpupmomo and PupTitan who turned out not only to be sexy, but to be real ambassadors of our products.

In the first half of 2021, cuffed hit its limits of organic growth - so far mainly a one-man-show run by Lukas: product design, production, marketing...

So we decided to go big: the Black Carrot GmbH was formed as new umbrella for the cuffed brand. In parallel, we rented a matching production and office space and started the hiring of production support for Lukas. Latest now the direction was clear: full steam ahead!

The second Berlin brought a new cooperation for cuffed: Together with Gear Berlin we launched unique variants of the tagged collar, featuring their famous trademark.

While we started cuffed out of the lack of hot rubber restraints, the success of the rubstraints and various customer feedback motivated us to extend our product range into the leather domain while maintaining our unique design.

After one year of prototyping, design refinements and pre-production runs with our partner, we launched during the Black Week in November 2021 our first leather series: the leathstraints

While it was always part of our company mentality to engage with our customers and employees, we wanted to take our social responsibility a next level. The result of this ideation was our first SHARING IS CARING sales event.

The idea is still today simple, yet effective: share and thus increase the joy out of your purchase. 5+5% of the christmas shopping revenue are shared across different organisations and charities locally and within the LGBTQI+ and fetish community.

In the first year we supported:

• Folsom Europe e.V.
• Jugendnetzwerk Lambda e.V.
• Schiffer Gilde e.V.
• Bahnhofsmission e.V. (Lindau)

In order to improve the customer experience of our web shop and better present our growing product portfolio, we launched a new web shop in October 2022.

A cleaner design and better shopping features ensures since than that the fun with our restraints starts already during the shopping.

We used this occasion to change our domain from cuffed.at to cuffed.store to reflect that cuffed meanhwile serves a huge bondage community all around the globe with more than half of our revenue coming from outside Europe.

The positive feedback, both from you as well as from the supported organisations, were enough proof of concept that we hosted the second SHARING IS CARING sales event.

We haven’t forgotten about the social responsibility that we carry as entrepreneurs.

Therefore, this year we supported:

• Queer Amnesty
• Stonewall Community Foundation
• Nachbarschaftshilfe Lindau e.V.

The Darklands 2023 was the first time that we brought you the cuffed experience from web to live: hosting a booth at the market area enabled you to shop our restraints on-site while it allowed us to personally engage with you.

It was a total blast: every day from the opening of the market till its closing you crowded our booth and gave us memorable conversations. While we hardly made it to any of the parties, it was clear to us that we have to do it again.

In June 2023, we finally set ground in Cologne. Klaus from Best of Cologne invited us to run a PopUp Store in his shop at Schaafenstraße during the CSD weekend. After being welcomed by the charming team with a perfectly prepared shop corner, we were blasted by the interest in our products during the days and all the support of the Best of Cologne team during the teams.

At the end of the weekend was clear: while we return to the south of Germany, our products will stay in Cologne. Since then, Klaus and his team are happily helping you personally in Cologne to find the right cuffed restraints for you.

While we introduced with the rubstraints many advanced features such as the universal locking pin and the velcro pre-locking, our classics got a little bit dusty over the nearly 5 years... so we decided to give them a refreshment.

While keeping their sleek and lightweight look, we gave the classics not just a new name, but also the advanced features that you know from the rubstraints. But not enough, in parallel to the new rubties, we were hard to get their leather companion leathties out, too

Actually, it was the feedback of a dear friend which led to one of the latest products: our CALENDAR

Since our product shootings are about more than just getting pics of our products, but about telling an inspiring story around our products, we instantly picked up the idea to create this collection of unique pictures. The calendar is also a celebration of our stellar collaboration with our photographer Stormwolf and all the hot models.

Perhaps, the cuffed calendar will also accompany you through the year and can inspire your own play.

Like in the years before, also in December 2023 we hosted again our SHARING IS CARING sales event, sharing part of your revenues with charities locally and globally.

The supported charities are:

• Stonewall Community Foundation
• Jugendnetzwerk Lambda e.V.
• Nachbarschaftshilfe Lindau e.V.

And be sure that it won’t be the last time!